January 2020

Simplifying Nomenclature of the Content Writing World
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Bill Gates’ famous mantra, ‘Content is king’, has rightly been reinforced by ‘Context is queen’. Ability to differentiate between the two, however, holds the key to a successful branding strategy. Sharp and engaging content is every business’ need but usually...
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Customised Publications: Key to Achieve Target-Driven Marketing Goals
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Penetration of digital media widens every year. Time spent by consumers on digital media increases every year. Latest digital tools with user-friendly experience are introduced every year. Several media houses and advertisers alike are investing in interactive digital platforms every...
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Using Social Media for Brand Promotions
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The social media platforms have become an integral part of our lives, personally as well as professionally. More and more companies are realising the importance of social media, and devising strategies to extract the maximum out of it for brand...
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Free Event Marketing – Yes, You Can!
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We are living in an interconnected world; the power of technology has changed the way we live and conduct business. So, your big event is lined up and you are left with limited or no budget; well, fret not! Social...
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Newsletters – Creating a Personal & Lasting Bond
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A cost-effective medium for building relationships and maintaining regular contact, newsletters help create a personal and lasting bond with consumers. Let’s be clear - readers feel an emotional attachment to their email newsletters. Research firm Nielsen Norman Group asked respondents...
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