Campaign

Yes, your Company Needs Content Marketing
||
Are you keen to scale up your business, but don’t know how to attract potential customers and retain them? Do you want to be found on search engines? How does your business stay relevant/keep up with the times? And keep...
continue reading
Why Brands Must be on Social Media
||
When television first became a household commodity, it changed the way people consumed things. It is no secret that advertisements make use of ‘consumer psychology’ to pique the viewers’ interest in a product; it can even create a need for...
continue reading
Simplifying Nomenclature of the Content Writing World
||
Bill Gates’ famous mantra, ‘Content is king’, has rightly been reinforced by ‘Context is queen’. Ability to differentiate between the two, however, holds the key to a successful branding strategy. Sharp and engaging content is every business’ need but usually...
continue reading
Customised Publications: Key to Achieve Target-Driven Marketing Goals
||
Penetration of digital media widens every year. Time spent by consumers on digital media increases every year. Latest digital tools with user-friendly experience are introduced every year. Several media houses and advertisers alike are investing in interactive digital platforms every...
continue reading
Newsletters – Creating a Personal & Lasting Bond
||
A cost-effective medium for building relationships and maintaining regular contact, newsletters help create a personal and lasting bond with consumers. Let’s be clear - readers feel an emotional attachment to their email newsletters. Research firm Nielsen Norman Group asked respondents...
continue reading