When television first became a household commodity, it changed the way people consumed things. It is no secret that advertisements make use of ‘consumer psychology’ to pique the viewers’ interest in a product; it can even create a need for a product where none existed. Such is the power of a visual medium.
Cut to the current scenario, social media platforms such as Facebook and Instagram have given fillip to the way products and services are marketed to the audience. Today, if you want to start a business, you can just open an account on Facebook or Instagram and display your products for users around the world to see.
Today, over two billion people are on some social media platforms. As such, big brands target these sites to advertise their products and services. It is pertinent to have a presence on these sites as the higher the visibility, the wider the reach. The wider reach brightens the chances of the products/services being availed. To cite an example of someone who’s garnered massive popularity via social media would be ‘Jay Shetty’, who markets his YouTube channel under the same name. His mission is to make wisdom go viral. A few years back, no one had heard of this monk-turned self-help guru. He rose to prominence when he advertised his YouTube videos on Facebook. He strategically uses Facebook as his target audience falls between the age group 15-25, the most vulnerable age when people are trying to make sense of the world around them and need guidance. This is one example of how sleek marketing of business is carried out through the digital platforms.
There are several other businesses that promote their brands digitally. All make-up, fashion, educational, and e-commerce sites have their presence on social media. 78 percent of small businesses use social media platforms to generate awareness of their products and services. Let’s delve into the plethora of benefits that social media has for a brand:
Cheaper and faster way to gain audience: Unlike big brands that can shell out exorbitant money on ads by roping in celebrities to endorse their products/services, if you are a small business, you can rely on Instagram influencers who have a great fan-following to endorse your products at a cheaper rate. In fact, you don’t need any endorsement as visibility alone is enough.
Improve your page rank on search engines: Posting ads on social media take visibility to a higher level. The more a product/service is well-known and googled, the higher its chances of showing on search engines. This is achieved by incorporating SEO tools.
Shares and re-tweets: If a friend of yours shares a post he liked or re-tweeted, chances are you will check out the share and come to know of it.
Drive traffic to your website: When people are curious about a product they see on social media, they are likely to check out the website to know what the details.
Feedback from audience/consumers: Since social media posts are interactive in nature, grievances and feedbacks enable the service provider to look into the loopholes and make amends accordingly.
Different social media for different target audience: As mentioned earlier, choosing the right platform for your products is vital to attracting potential customers. Instagram and Facebook are the go-to social media platforms for e-commerce and small ventures. LinkedIn is best for work-related articles/blogs.
Want your brand presence on the social media platforms? The 26Hub can help you pick the most relevant platform for your brand and leverage its social media presence by creating engaging posts and content for your business. Our team of expert designers and editors assist you in telling your story your own way.