The 26Hub – Connecting Customers to your Brands
People today feel more divided than united – and it’s all too easy to see why. Political discussions veer toward ‘right vs. wrong’ and ‘us vs. them.’ Sharing an opinion can quickly devolve into name-calling and fighting amongst friends who don’t see eye to eye. And online, this all happens at the speed of social. Social media with its flaws can actually heal society’s divisions and reconnect people with one another.
Brands are no strangers to social. However, by and large, brands have only just begun to realize the value of truly connecting with consumers and treating social as more than a channel for promotion where it becomes a need to have a company that understands you in a way you want it – this is where The 26Hub comes in!
Given the enormous opportunity to create new value, companies should pursue emotional connections as a science – and a strategy. For most, building these connections is more guesswork than science. At the end of the day they have little idea what really works and whether their efforts have produced the desired results. For more accuracy and better knowing of your customer, The 26Hub is the solution.
At The 26Hub, our research across hundreds of brands in dozens of categories shows that it’s possible to rigorously measure and strategically target the feelings that drive customers’ behaviour. We call them “emotional motivators.” They provide a better gauge of customers’ future value to a firm than any other metric, including brand awareness and customer satisfaction, and can be an important new source of growth and profitability.
At the most basic level, The 26Hub can begin a structured process of learning about its customers’ emotional motivators and conducting experiments to leverage them, later scaling up from there. The most sophisticated firms are making emotional connection part of a broad strategy that involves every function in the value chain, from product development and marketing to sales and service where we feel there is a need to give the authority to the experts who know their work, for example The 26Hub.
We all have heard about Search Engine Optimization (SEO), Social Media Optimization (SMO), and different companies offering them. However, it’s important to understand different brands have different strategies to follow. While a strong social media presence can prove golden for helping you promote your content, the greatest value that social media brings to SEO practitioners may be its feedback cues. It lets you know quickly whether your content is on track by showing how people react to it.
With this in mind, you may not even need to increase your investment in social media yet, but rather change how you look at it. If you’re not seeing reactions such as shares and clicks to your site, consider digging further to find the topics and angles that will appeal to your readers.
So you see SMO and SEO can be very tricky and should be left with The 26Hub; we can understand your brand and enhance engagement, which is the gist of being online and investing.